Laila Lapsa
HR & Digital Communication
When everything and everyone is online
You need to know how to stand out
Get to know me
Hi, I’m Laila! I am Communication Specialist from Latvia and I am here to help you elevate your brand and company to new heights!
Passionate about creating memorable stories, adding value to brands and building long-lasting relationships with clients and employees. To achieve these goals I am able to use not only my communication and storytelling skills but also my knowledge in Business Operations, SEO, Email Marketing, Google Analytics, Google Ads, and Social Media Marketing.
I truly believe in a world of so many options it is crucial to know how to stand out, no matter if you are focusing on clients or employees. And I am here to help you with that!
Are you interested? Contact me and let’s work together!

Services

SEO
Search engine optimization (SEO) is an organic way how to rank your page higher in search engines and increase traffic to the webpage without paying for ads. In times when everyone wants to stand out, SEO is a must have for every business out there.

Google Analytics
There is no point in spending money for campaigns and making changes in your products and services without a proper analyze. Google Analytics will help you understand your customers and their patterns and show you what needs to be improved.

Copywriting
In abundance of options it is not enough to simply rely on a product or service itself. People like stories, and sometimes stories sell better than a shiny package or original design. Make your business stand out by creating a story to remember.

Internal Communication
Internal Communication is a cross-function, the combination of HR and Marketing. It is a complex mechanism and a powerful tool in managing both, operations and employee relations. It ensures information flow, motivation and engagement, change communication etc.

Management Support
Even the best managers sometimes requires support. Whether it is related to Labor Law, company policies, conflict management or the best HR practices, there should always be someone to go to for an advice. And when there is a need to simply talk with someone, HR can become a great listener.

Project Management
There are all sorts of HR related projects. Whether you need to implement a new HRIS, change outsourced service provider, focus on change management after reorganization or simply create a new benefit system, results will be better, if HR will be involved in the process from the idea till the execution.
Certificates





Lets work together!
In a need of a Communication Specialist?
Whether you are interested in hiring me or want to discuss freelance projects,
don’t hesitate to reach out!