Marketing Services
What to expect
As a Digital Marketing Specialist I am willing to stay versatile and offer my clients various services. I believe that Digital Marketing is an important part of branding and there are many ways how to rise brand awareness, popularize products and services, gain new customers and retain the existing ones. I also believe Digital Marketing is not only about sales, because in times where there is an abundance of options it is vital to create a meaningful brand, that people will be willing to follow and recommend to others.
SEO
Search Engine Optimization (SEO) is a great way how to rise your brand awareness, popularize your products and get more customers without additional costs. With right techniques and thoughtful content you can achieve great results while saving money. Organic higher ranking in search engines will also prove your expertise and make your brand reliable, which can not only attract new customers but also significantly improve retention rates.
Want to improve your SEO?
Google Analytics
Analytics is an important component of every decision in business. When we are talking about marketing activities, analytics can show you which Ad is leading to the most sales, however it also helps to understand your customer and their habits, which in long run is more valuable information. With Google Analytics it is possible to collect and analyze all sorts of data like traffic, customer path, retention etc. And when combined with Google Ads it also gives you detailed overview of campaigns and allows to make decisions un adapt strategies based on data.
Feeling lost in data?
Copywriting
People love stories. Story allows to connect with your brand, it helps to choose the product and it definitely helps to retain your customer. Why? Because when there are so many choices out there, it gets more and more important to find something special in a brand, something that will grab your attention and make you want to explore more, something that will make you remember the brand and come back to it over and over again. Campaigns, design and quality of the product matters, but without a story your customer will forget about you straight after the first purchase, if there even will be one. So make sure you have something meaningful to say and that something will remain in minds of thousands and make them want to stay with you for years.
Is your brand in a need of a memorable story?
Why choose Laila Lapsa as your Digital Marketing Specialist?
While knowing tips and tricks in Digital Marketing techniques is important, a can-do attitude, dedication and willingness to help brands grow is a must. For me it’s all about making an impact and do a job that matters, so both, brand and me, can grow and reach new heights.
I believe that a success of a brand relays not only on great strategies and data analysis, but also sincere interest, commitment, enthusiasm, bold ideas and a dare to be authentic. So, if you share the same beliefs, let’s create something special together!